III. Operational Strategy and Monetization Model
The project is focused on innovation through Artificial Intelligence (AI) integration and the creation of a defensible revenue stream based on elite knowledge.
3.1 Development Timeline (Executive Roadmap)
| Phase |
Period |
Product and Validation Goals |
| Phase 0: MVP/Closed Beta |
Q1 - Q2 2026 |
MVP: Layline, Route/Gate Management. Focus: Validation of resilience and UX (No NMEA). |
| Phase 1: Official Launch/Open Beta |
Q3 2026 |
Go-To-Market: Launch of the subscription model. Release of Optimized Routing + Advanced Statistics (S3). |
| Phase 2: Modular AI Integration |
Q1 - Q3 2027 |
Release of the first **Tactical Wisdom Module** and activation of the **Pay-per-Cognitive-Query** model. |
| Phase 3: Scaling and Live Services |
Q4 2027 onwards |
Release of multiple modules (Oceanic, IRC). Implementation of Live Consulting/Booking via the app. |
3.2 Layered Monetization Model (Pricing Tiers)
The model monetizes the high value of Racing (Premium/Transactional) and the high volume of Cruising (CORE).
| Product Tier |
Market Target |
Annual Price (Estimate) |
Value Proposition |
| SRN CORE |
Motor/Cruising/Basic Sailing Users |
**€ 10 / year** |
Structured navigation, historical archiving, and Operational Resilience. |
| SRN PREMIUM |
Sailor aiming for excellence |
**€ 60 / year** |
Unlocks Layline, Polars, Advanced Statistics, and access to *Tactical Wisdom Modules*. |
| SRN WISDOM (Transactional) |
Premium User (High Value) |
**€ 0.10 / query** (upon completed transaction) |
Direct access to professional Knowledge IP (**Pay-per-Cognitive-Query**). |
| SRN LIVE (Services) |
Premium User (Specific Need) |
**Variable Hourly Rate** |
Direct booking of consultations with professionals (SRN retains commission). |
IV. Financial Projections and Conclusions
4.1 Market Benchmarking and Scaling Logic
| Reference Benchmark |
Market Estimate (User Base) |
Entry Model |
| Navionics & Similar |
Millions of global downloads |
Basic Cartography (Volume) |
| **SRN** |
**Dual Strategy** |
**CORE** (Volume) + **PREMIUM** (Tactical Margin) |
4.2 Total Projections and Growth (The Million Factor)
| Financial Metric |
Year 1 (2026) |
Year 2 (2027) |
Year 3 (2028) |
| Racing Revenue (Premium ARR) |
€ 84,000 |
€ 315,000 |
€ 630,000 |
| Motor Revenue (CORE ARR) |
€ 50,000 |
€ 150,000 |
€ 250,000 |
| Transactional Revenue (Wisdom) |
€ 0 |
€ 31,500 |
€ 126,000 |
| **TOTAL REVENUE (Projected)** |
**€ 134,000** |
**€ 496,500** |
**€ 1,006,000** |
4.3 Final Conclusions
Expanding the CORE model to the vast Cruising/Motor market is the strategy that makes SRN an investment target for **one million euros in revenue** within three years. This strategy maintains a crucial competitive advantage in the niche (Sailor aiming for excellence) while ensuring the volume scalability necessary for exponential growth.